# ARFits

> Independent knowledge hub on AR shoe fitting and foot-scan sizing for footwear ecommerce. Covers how browser-based foot scanning measures feet to within ±2 mm, how shoe size is recommended online, how the technology compares to alternatives, and its measured impact on returns and conversion.

## Key facts

- AR shoe fitting measures the foot and recommends a size for a specific shoe model in one mobile flow.
- The scan runs in the browser: an App Clip launched from the web on iOS, and WebXR on Android. No app-store install is required.
- A guided 12-step scan takes about 30 seconds and measures foot length and ball girth to within ±2 mm of a podiatrist scan (~99% accuracy).
- A fit heatmap shows where a shoe runs tight or roomy; a recommendation card suggests the best size, with one-tap half-size adjustment.
- Measurements stay on the shopper's device by default.
- Size-related returns are the single largest return reason in footwear, ~40% of returns.
- Reported deployments: ~20% reduction in size-related returns, ~30% lift in product-page conversion.
- Integrates with Shopify and WooCommerce, plus REST API for custom/headless storefronts.

## Pages

- [How foot scanning works](https://arfits.com/how-foot-scanning-works): the 12-step scan, what it measures, and how ±2 mm accuracy is reached on a phone.
- [Size recommender](https://arfits.com/size-recommender): tool that maps foot length and brand to a recommended size.
- [Shoe size converter](https://arfits.com/shoe-size-converter): EU/US/UK/cm conversion with reference tables.
- [Fit technology comparison](https://arfits.com/fit-tech-comparison): browser foot scan vs Brannock, print-and-measure, size charts, and other vendors, with methodology.
- [Returns & conversion data](https://arfits.com/returns-and-conversion-data): market data on footwear returns and the impact of fitting tools.
- [Demos](https://arfits.com/demos): live foot-scan demo, example deployments, and a mobile QR.